Location: Moscow

Type: Interior

Status: Concept, competition, mention

Year: 2019

Concept

The concept is based on the combination of two opposites of male and female. The first floor is the women's department: smooth forms flow into straight and strict ones on the second floor - in the men's department.

The trading floor space has the same structure; shells where clothes are displayed and wall shells - stands for shoes.its. The walls are equipped with various sensors and respond to human touch, thus creating a changing interactive space. A distinctive feature is the absence of showcases - the space itself is a living showcase.

Project

The two floors are connected by a ramp that serves as a frame for the cash desk and is framed by two exhibition modules and a building envelope. Additional zones - interactive: the buyer can adjust the visual components of the space by choosing specific content that will be displayed on all surfaces of the store. Control sensors are built into the floor, as well as in cabinets near places where you can just sit while waiting for the fitting.

The color of the walls where the shoes are displayed changes when a person touches them. The space of the trading floor is filled with light installations interacting with people. Color interacts with light: 1st floor gradient white-yellow hue. 2nd floor white-blue gradient